Our Audience at a Glance

Source: Google Analytics 4, 6 Aug to 5 Sep 2026. Email list: Brevo, 6 Sep 2026.
23,000+
Monthly Users
34,000+
Monthly Page Views
3,800+
Email Subscribers
83%
Singapore-Based Users

Who They Are

Age 25 to 44 ~40%
Age 45 to 64 ~42%
Age 65 and above ~12%
Female / Male 51% / 49%
Top affinity Banking, finance, investing

How They Visit

Mobile 52%
Desktop 47%
Google organic search ~60% of users
Direct and returning ~23%
Bing, Yahoo, Google News, AI assistants ~10%

What They Read

HDB policy explainers (SBF, income ceiling, BTO) Highest
Mortgage rate tables High
New launch reviews and previews High
Calculators and valuation tools High
Insider Benchmark scores Steady

Why PropertyNet.SG

A research-first property site, not a listings portal. Readers come here to understand prices, policies and projects before they act, which is the moment a well-placed message matters most.

53

New launches scored

Every major launch rated on the Insider Benchmark across Price, Mass Appeal, Future Demand and Exit Strategy. Developers and agents cite it; buyers shortlist with it.

10+

Free tools, live data

CheckMyValue, CheckMyRent, the Insider Property Scorecard and a full suite of calculators, powered by URA caveats, HDB registrations and OneMap. High-intent traffic that is actively running numbers.

2

Languages, one audience

The full site is mirrored in Chinese at propertynet.sg/zh/, reaching Mandarin-first buyers, upgraders and overseas Chinese investors that English-only portals miss.

1,000+

Pages indexed by Google

Reviews, explainers and original research reports that rank for the questions Singapore buyers actually search, and that AI assistants increasingly cite.

Open

Editorial standards

Our scoring method and valuation method are published in full, sponsored content is always labelled, and scores are never for sale. Your placement sits beside content readers trust.

Weekly

Monday market update

3,800+ subscribers receive our Monday email and Friday Launch Radar, plus Telegram and WhatsApp channel posts. Sponsored content gets distribution, not just a page.

Advertising Placements

High-visibility options across the platform. Every placement is clearly labelled as sponsored, and editorial scores are never for sale.

Premium

Featured Project Slot

Your project appears as a highlighted card in the Insider Benchmark with a "Featured" badge and a direct link to your showflat booking page or microsite.

Placement: Benchmark grid, top position Includes: Project card + CTA link Duration: 30 days
High Impact

Homepage Banner

Full-width banner on the homepage, seen by every visitor. Ideal for new launch announcements, preview invitations and brand awareness.

Placement: Homepage, above the fold Format: 1200x300px banner Duration: 14 or 30 days
Content

Sponsored Insight Article

A professionally written article on our Insights section covering your project's value proposition through our editorial lens, published in English and Chinese and distributed via email, Telegram and social channels.

Placement: Insights / Blog section, EN + 中文 Includes: Article + email and social distribution Duration: Permanent
Targeted

Calculator Sidebar Ad

Display ad alongside our calculator and valuation tools (Stamp Duty, Affordability, ROI, CheckMyValue). Users on these pages are actively running numbers, so intent is at its highest.

Placement: Calculator and tool pages, sidebar Format: 300x250px or 300x600px Duration: 30 days
Broadcast

Email and Channel Feature

Dedicated section in the Monday market update to 3,800+ subscribers, plus a dedicated post on our Telegram and WhatsApp channels. Includes project overview, key selling points and a booking link. One of the highest engagement formats we offer.

Format: Email feature + rich text and image channel post Includes: 1 email feature + 1 channel post + 1 follow-up reminder

Partnership Opportunities

Beyond standard placements, we work with developers, agencies and brands on deeper collaborations.

📊

Data Partnerships

Access our benchmark scores, district price distributions and buyer intent signals to inform pricing and positioning.

🎥

Content Collaborations

Co-produced video walkthroughs, market commentary or project deep-dives published across our channels, in English and Mandarin.

🤝

Developer Tie-Ups

Long-term partnerships covering launch support, agent training and exclusive preview access for our audience.

Rate Card

Transparent starting prices, no hidden fees. Final quotes depend on dates, creative and duration; custom packages available for multi-placement or long-term bookings.

Placement Duration Rate
Sponsored Insight Article Permanent, EN + 中文, email and channel push from S$1,800
Featured Project Slot 30 days from S$1,200
Homepage Banner 14 days from S$600
Homepage Banner 30 days from S$1,000
Calculator Sidebar Ad 30 days from S$800
Email and Channel Feature 1 email + 1 post + 1 reminder from S$600
Launch Bundle
Sponsored article + Featured Project Slot + Email and Channel Feature
30 days from S$3,000 (S$3,600 separately)
Custom Package / Data Partnership Flexible On request
All rates in SGD, exclusive of GST, valid from September 2026. 15% off for 3+ month commitments. Launch rate: the first three advertisers receive 20% off in exchange for a results case study.

Editorial Independence

Insider Benchmark scores, new launch reviews and valuation outputs are never influenced by advertising. Sponsored articles and placements are labelled as such, and our scoring method and valuation method are published in full. That independence is what makes our audience worth reaching.

Advertiser Enquiry

Interested in reaching our audience? Fill in the form below and we will reply by email within one to two business days. Prefer to write directly? Email hello@propertynet.sg.

Your enquiry goes to hello@propertynet.sg. We reply by email within one to two business days.
中文