Bloomsbury Residences: Media Circle's First Mover
Someone had to go first. Bloomsbury Residences opened one-north's new Media Circle residential quarter in April 2025, planting 358 homes by Qingjian Realty and Forsea Holdings in the middle of the R&D and media hub's chronic housing shortage. The market's first answer was measured, 25.1% on the opening weekend at an average of $2,474 psf, and a year later its neighbour Hudson Place validated the precinct at a sharper price. That sequence is exactly why Bloomsbury is worth a clear-eyed look now: same catchment, longer track record, and balance units that have to compete. Here is the independent case.
Scored against the same independent 100-point framework used across the PropertyNet Insider Benchmark. No developer fees, no sponsored placements.
Why This Score
An average of $2,474 psf at launch drew a measured 25.1% take-up, and Hudson Place's later debut at $2,458 undercut the benchmark next door. The current range from about $2,202 psf means selective units now price competitively, which is where the value sits. The deduction reflects the soft validation and the direct price comparison a bridge away.
The same walk-to-work catchment as its neighbour, with pools, clubhouses, co-working lounges and garden plazas built for the precinct's professional profile, and 2-bedders drew over 70% of launch demand. The deduction reflects no doorstep MRT, a thin school catchment, and an employment-led rather than universal appeal.
one-north's housing shortage against its workforce is structural, and the Media Circle masterplan is converting the precinct into a genuine live-in district, with Bloomsbury positioned as its first established address. The deduction reflects the 99-year tenure and the continuing arrival of competing parcels.
The tenant pool is deep and professional, 88% of launch buyers were Singaporean, and as the quarter's first completion Bloomsbury will have the earliest rental track record. The deduction reflects the 99-year lease, the measured absorption, and Hudson Place plus future launches competing at exit.
Project Snapshot
- Project name: Bloomsbury Residences
- Developer: Media Circle Development Pte Ltd (Qingjian Realty and Forsea Holdings)
- Location: Media Circle, one-north, District 5
- Tenure: 99-year leasehold
- Scale: 358 units; the first launch of the Media Circle residential quarter
- Unit mix: 2BR and 2BR Premium + Study through 3BR Premium + Flexi to 4BR Premium + Study and penthouses (incl a 6BR penthouse sold at $2,700 psf)
- Facilities: lap and leisure pools, clubhouses, co-working lounges, gym, wellness decks, community plaza and landscaped gardens
- Connectivity: short walk or ride to one-north MRT (CCL) and Buona Vista interchange (CCL/EWL); AYE minutes away
- Launch: April 2025, 90 units (25.1%) at an average of $2,474 psf; 2-bedders over 70% of demand; 88% Singaporean buyers
- Current pricing: approximately $2,202 to $2,720 psf; sales continuing steadily
Why This Location Matters
The location argument is identical to its neighbour's, because they share a street: Biopolis, Fusionopolis and Mediapolis surround Media Circle with a professional workforce that has never had enough homes in the precinct. Bloomsbury's residents walk to work, with one-north MRT and Buona Vista's interchange a short walk or ride away and Star Vista, Holland Village and Rochester Commons as the lifestyle orbit. For a project-by-project comparison, including the head-to-head with Hudson Place Residences, see the full PropertyNet Insider Benchmark.
The Product and Facilities
Bloomsbury's towers rise over a garden plane of pools, clubhouses and plazas, with co-working lounges and wellness decks tuned to the precinct's live-work rhythm. The colonnaded pool walk and community plaza give the estate its architectural signatures, and the interiors pitch a warm, hotel-inflected register across the formats.
Floor Plans
Four representative plans below; speak to us for current availability and pricing by stack.
The Investment Case
The thesis is the same one that sold out Hudson's 3-bedders: a walk-to-work tenant pool with a structural housing shortage. Bloomsbury's edge is time, it completes first and will own the quarter's earliest rental track record, and selective balance units now price from about $2,202 psf, below its own launch average. The honest counterweights: the measured take-up, the sharper benchmark next door, the 99-year lease and the future Media Circle pipeline. That nets out to a Selective Buy at 79/100: right unit, right price, same excellent catchment.
Related reviews: compare with Hudson Place Residences, Terra Hill and The Sen, or browse the full Insider Benchmark.
To map the payment schedule through to completion, the Progressive Payment Calculator lays out the cash flow stage by stage.
Frequently Asked Questions
How many units does Bloomsbury Residences have, and what is the unit mix?
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How much does it cost, and how did the launch go?
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The Bottom Line
Bloomsbury Residences carries the right thesis with an honest asterisk. The one-north catchment is as strong as any in the OCR-fringe market, and being first means completing first, with the quarter's earliest rental history. But the measured launch and Hudson Place's sharper benchmark mean this is a project you buy unit by unit, not blanket: the competitively priced 2-bedders are the play. Selective Buy at 79/100, and for the right stack at the right psf, a genuinely sound one.
Information herein is based on the developer's e-brochure and publicly reported data, and is subject to change without prior notice. Balance units and pricing move over time. Please verify all figures, plans, and timelines with the official sales team before making any purchase decision. This article is for general information only and does not constitute financial, legal, or investment advice. Please consult your banker, lawyer, and a licensed property professional before committing to any purchase. PropertyNet Insider Benchmark scoring is the independent opinion of PropertyNet.SG based on the framework published at /insider-benchmark/, with no developer affiliation or sponsorship.